Top 7 Tested & Proven Strategies to Immediately Boost your e-commerce ROI

What is considered an e-Commerce ROI?

The e-Commerce ROI (Return On Investment) is a key indicator to evaluate the performance of your digital marketing. Therefore, boosting your e-Commerce ROI is one of the crucial dimensions for the success of your online store.

The higher the ROI – the more money will be made

As a business, you basically spend money to make money. Even if you’re a charity. The amount of profit you make compared to the amount of money you invested is the best-known definition of Return on Investment.

But what is the best strategy to maximise that ROI?

Well, we decided to put together the top-notch 7 strategies to accelerate your sales and e-commerce ROI, so no excuses. Keep on reading to get the best strategies and tips tested and proven by us.

What influences the e-commerce ROI the most?

To assess whether your marketing strategy is successful, it’s crucial to understand which KPIs (Key Performance Indicators) play a major role in the level of e-Commerce ROI. Below, we provide a list of essential KPIs to help you gain this insight:

• Traffic to the website – The number of users visiting your e-shop daily/weekly/monthly. They land on your pages from all different channels such as direct, organic, paid, social, email etc.
• Conversion Rate – The percentage of visitors who take a desired action, such as making a purchase, making a contact, or signing up for a newsletter, out of the total number of people who visit your website.
• Average Order Value (AOV) – estimates the typical amount spent by a customer in each order.
• Abandoned Cart Rate – The percentage of online shopping carts filled, but left without completing the purchase.

The Top 7 Tested & Proven Strategies to Boost your e-commerce ROI

You do not have to be ‘Amazon’ to enjoy great sales and profits. What you need to do is continuously test, adapt, innovate and implement.

Below, we present a list of our top 7 tested and proven strategies for boosting e-commerce ROI

1. Put yourself in your customer’s shoes, what problem are you solving for them? Can they find on your website what they are looking for? Can they find your website at all? Remember that Google wants to serve users first! Utilise Google’s Free and Paid for assets to instantly position your brand in front of your target market. Setting up your Google Business Profile (or Google Knowledge Panel) is a clear win in getting your website noticed by Google. Optimised category and product pages have higher chance to rank on top of Google search results (both paid and organic) and bring the right traffic your way.
2. Conduct a Competitive Analysis, take away the guesswork of whether something is going to work by checking if it’s already working for your competitors. Find out which tools and marketing channels works best for your competitors and then improve your tactics to become more competitive. The e-commerce game is all about trying and testing new tools and features. You will give yourself better chance to win knowing that someone has already proven it works.
3. Continuous Positive Affirmation, throughout your website you should continuously re-affirm why users should use your services or buy from you whilst making it ridiculously easy to contact or buy from you. Assume you have already achieved the sale. You can do this with; positive reviews (especially before they even reach your website), Social Proof, Testimonials, highlight Businesses that already use your services, Accreditations & Awards. Place Calls To Action (CTA) at each step to reduce browsing if they want to get in touch or purchase
4. Regularly test the complete e-commerce journey. From start to finish. Test every step of the process from site speed to newsletter sign-up, automated emails & offers, right the way through to order delivery. And do this regularly, don’t wait for your users to have issues. Statistically, only one in ten users will actually complain, and that’s too late.
5. Optimise User Experience (UX) to improve your Conversion Rate (CR) and generate more leads or sales. Video your users as they use your website to improve your website’s Conversion Rate Optimisation (CRO). See how your users navigate your website and where they get stuck and become frustrated. Run A/B test for different CTA (Call To Action) buttons and web layouts to identify the most effective one. Then improve your Conversion Funnel
6. Reduce Cart Abandonment and increase your Average Order Value (AOV). A proven way to reduce the Cart Abandonment Rate is solid 3-stage abandoned cart email automation, UX tested, and supported by a little bribery, for example: a nice and juicy discount valid only today. This combination will encourage much more immediate purchases. To improve your AOV and sell more to people who already want to buy from you, implement free shipping for a certain minimum order value. Product bundles, up-sell, and cross-sell technics also work well to tempt buyers to spend more in your e-commerce.
7. Reduce Customer Acquisition Cost (CAC) and Increase Customer Lifetime Value (CLV) to balance the cost vs return and maximise the e-commerce ROI. Highly cost-effective strategy could be email marketing. Once it’s set up correctly, this automated direct-to-customer channel constantly builds and takes care of some of your e-Commerce customer engagement. Treat it with a personal touch. Ask for feedback and reviews, share your branded news and special discount codes and build the relationship with your customer. This way you can encourage repeat business and brand loyalty.

Start boosting your e-commerce ROI immediately…

If you feel overwhelmed and need help with your e-Commerce don’t think twice. Drop us a line or give us a call to book a free consultation. We want to see you succeeding!

At Relton Digital we know through experience how to enhance online shop engagement and increase e-commerce ROI. Our team can boost your online shop SEO and CRO, add more payment options, and implement effective automation. We work holistically to create and deliver success.