What do recruitment and marketing have in common?

What do recruitment and marketing have in common?

The recipe for success:

Brand

DMC

Services Used

Competitor Analysis

Deliverables

A match made in heaven

Well, to answer that, let’s first introduce DMC Group, who are our trusted recruitment partner across fashion, FMCG and retail. They specialise in growing brands via expert partnership and recruitment strands. Just like our clients, theirs benefit from continual growth, through trusted partners, who help them scale-up. Meanwhile, the recruitment process focuses on long-term culture fits between new hires and a brand, which improves new staff retention. In fact:

  • 95% of candidates DMC place are still with the same company after 12-months.
  • They offer a free assessment of a brand’s partnership & recruitment needs based on their key objectives
  • DMC’s clients gain access to their broad partnership model

Unlike your typical “recruitment agency”, DMC Group can also help you expand your business overseas by introducing you to trustworthy and skilled sales agents in key territories.

But there was something missing. Mark knew they could be adding more value to their clients and helping them to grow in ways that were outside of his expertise, he was particularly looking for a marketing partner. That’s when he met Relton Digital at a tradeshow, where we were looking for a reliable partner with clients serious about growing their business.

Serious about growing your business? Contact us now.
Relton Digital at White Label Expo

 

 

Over the last year, Relton Digital and DMC Group have helped over 30 businesses assess their digital space and come up with an action plan on how to take more online market share. Through Mark, we offer a competitor analysis where we assess a company’s competitors to see how serious they are about their web presence, how much traffic they get and how they are driving business through their sites. This then signposts us towards an avenue that is already proven to work within a vertical – using data to take the guesswork out.

 

A number of these businesses then request our help in implementing the recommendations. One such business is Ost London. Ost already had trust built with Mark, which meant that they were happy to put trust in us too. Once we identified that Google ads and Shopping would be excellent channels for them, they asked us to run their campaigns for them. And what did we achieve?

 

 

Read the full case study here

0%

ROAS in the first month

0x

New demographic information unlocked

0%

of the time, ads were in the top SERP positions

Additional highlights of our partnership with DMC are being introduced to a disruptor 100% wrapper-free energy bar brand and a luxury leather goods start-up. Both of which achieved a ROAS for the first time in their advertising experience.

Find out more about Google Ads

So, what do recruitment and marketing have in common? Well, they both have the capacity to waste your time and money – if done incorrectly that is. When they’re done right, both are invaluable tools to help you scale your business. If you’re serious about your business growth, we highly recommend getting in touch with Mark from DMC for a free evaluation to see where you could scale and what that would look like.

Contact DMC for your FREE business growth assessment – and a FREE competitor analysis

Relton Digital Marketing are a pleasure to work with, extremely transparent and results-driven. It’s very refreshing working with an honest agency which holds itself accountable, doesn’t have long contracts and educates clients.

Not only are they experts in digital strategy and Google, but they’re extremely friendly and their brand seems to have a great culture. I’ve worked with their agency for quite a while now, and I strongly recommend their services.

Mark Danby
Jan 2025

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