Google Paid ads support Scandi Fashion
Embracing Scandi look on Google search
Brand
Øst London
Services Used
Free Discovery Call, Free Google Ads Forecasting, Tracking Setup
Deliverables
Google Search Ads, Google Shopping Ads, Google Performance Max
Where do we start?
When we first met Sigga and Mikkel, the founders of Øst London, the brand was already well-established and recognisable on social media. For years social media used to be the “Eldorado” for fashion brands. The platform to reach out and engage with the Target Audience: Fashion-forward teens and young adult women.
Social Media used to be the cheapest and most effective marketing channel… Used to be. But the time has come when brands need to invest in Paid Ads to get the visibility/reach they used to get for free and this is where paid social media ads don’t always provide the best ROAS.
Learn more about Google Paid Channels
What the first month of Google Ads campaign shows
Once we suggested Google Paid channels the success came straight away. The results of the very first month of Google combo (search ads, shopping and performance max) campaign are pretty awesome. Who wouldn’t be happy reaching 501% ROAS and receiving £5.01 return for each £1 spent on Ads in the very first month of running a Google campaign?
Not to mention that thanks to our ad set-up, Øst were positioned on top of SERP impressions for 76.2% in the very first month of the campaign.
Learn more about Google Ads
Surprising discovery
The first month of the Google campaign identified a new demographic group: Female age 55+ – who are among the top Clicks, Impressions and Conversions for Øst’s ads.
The Female 55+ group is clearly under-served in the current fashion world and we see huge opportunity in taking care of this group. At the end of the day, Danish quality & timeless design fashion would easily fit all ages.
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