Selling the ‘Unsellable’ on Google Shopping
Brand
Charles Medical
Services Used
Free keyword forecast
Deliverables
Google ads, Google Shopping
You might think some of your products are too sharp for Google – think again. We’ve had plenty of experience negotiating Google’s strict policy rules and turning that “no” into revenue. Just check out our case study on resurrecting a suspended Google ads account. So, when Charles Medical decided to sell medical supplies via Google Shopping, they knew they would need a partner used to going head-to-head with Google.
As predicted, Google has continually disapproved items like needles and each time, there is a difficult to navigate appeals process. However, as of 2026, Charles Medical have 0 unapproved products on Google Shopping, despite increasing their product offering by nearly 30%.
Find out more about Google Paid ChannelsThe quick stats:
0%
Increase in Conversions per month
0%
Higher conversion rate than industry average
0
Disapproved products in 2026
Turning Google’s ‘No’ into Revenue
When it comes to speaking “Google”, we are at a bit of an advantage – our in-house expert, Niki, used to work there. We don’t have any special sway with Google (no one has), but Niki knows and understands the internal processes and is as close to a “native Google speaker” as it comes (which is the 6th language he speaks!).
It’s important to understand what the Google policy is trying to achieve – many items from Charles Medical are disproved under a policy that isn’t relevant to that product. Eg. A Sports Fitness Blood Test being rejected under: Healthcare and medicine: prescription drugs. Or “32G x 13mm Needles – Sterile, CE-Marked, Box of 100” rejected under “Personalised advertising: Personal hardships”, which:
“Prohibits targeting users based on sensitive struggles, including health conditions, financial distress, traumatic experiences, or relationship issues. Ads must not exploit, imply, or draw attention to a user’s personal failures or difficulties, as this is deemed unethical, intrusive, or stigmatizing.”
Policy-Proofing the Pointy End
There’s some work to be done before it gets this far, however. Through years of experience, there are certain terms we just wouldn’t recommend for Google ads because they will just never be approved. Content on webpages should be carefully crafted to avoid Google’s “trigger words” where possible. And in some cases, we wouldn’t recommend certain services be pushed through Google ads, because of their potential to harm your ads account.
Back in the Cart
Are you looking to advertise a product on Google that may flag their attention in the wrong way? Or perhaps you’ve been stung before, had products disapproved or even an account suspended? Let us know! We’d be thrilled to offer you some free and impartial advice or step in as your Google Ads Partner to handle the headache for you.
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