Case study on how to Grow e-commerce sales

Get me out of the Google Jail

When we first spoke to Tom – funder of The Grow Superstore, his brick-and-mortar business was already well established as one of the biggest hydroponics stores in the UK. To be precise, his Google Shopping account was suspended due to compliance violation.

After our successful appeal, Google unsuspended Tom’s account and we earned enough trust to set-up and run all his Google Paid Channels, including campaigns in Google Ads, Google Shopping and Performance Max. And this is not all…

To close the circle we offered to set up newsletter subscription system and run email marketing (our peripheral service) to build up database and increase user lifetime value (LTV).

How Paid Ads fertilised the success of The Grow Superstore in other areas

Thanks to increased traffic we managed to grow the newsletter subscribers list at a steady pace (more like sprint 😉) and engage with them by sending regular newsletters. And here again, the outcome exceeded the average by far.

The Conversion Rate from our email marketing (data from GA4, 2024) reached 6.65% (compared to an average Conversion Rate for email marketing of 2.2%) and the Open Rate for the monthly newsletter stays between 33% and 45% and provides an extra revenue.

Nice side-hustle, isn’t it?

And then, once the system proved itself successful, we handed it back to Tom’s team in-house. Meanwhile, we still take care of all Google Paid campaigns to ensure the best online visibility and Return on Investment.

If you run an e-commerce business and you’re not sure what steps to follow for the best ROI – hit the button below and get in contact. We will be able to tailor the best business strategy to fit the current stage of your business.