Tastes like ROAS, Fully Satisfying Marketing Results
The Delicious Details
Brand
OGT
Services Used
Competitor Analysis, Keyword Forecasting
Deliverables
Content Strategy, Google Ads
OGT (aka, One Good Thing) were introduced to us by our partner, Mark Danby of DMC Group fame towards the end of 2024. We instantly loved the product and the mission – entirely wrapperless, oat energy bars. On their website, they liken the coating on their bars to the skin of an apple, smooth, waterproof, easy to bite though, and able to be rinsed if necessary. Not only does this reduce waste and litter – it makes for a convenient snack to consume while on the go; like when you’re riding a bike, no more messing around with wrappers.
You can get a OGT trial pack of 12 bars for just £9.99
OGT had been seeing fantastic results on META, but were struggling to make Google Ads work for them, and so Mark knew just who to refer them to.
When we first started talking to Daniel, co-founder of OGT, about his Google Ads campaign, he informed us that ROAS wasn’t actually that important to them and could be hard to achieve with the aggressive sign-up discount. What they really needed was sign-ups to the subscription service, which would provide a ROAS over time. So, what did we do? We gave him both.
Find out more about Google Ads
What's Next?
The Team at OGT are so pleased with their results, they’re now discussing a major budget increase with us – but softly softly catchy monkey. The key to scaling up is maintaining that sweet spot where Google rewards you with the best conversion rate. Sudden, drastic increases in budget alarms and excites Google in a way that you don’t want. If the budget is suddenly available, Google wants to find a way to spend it. By slowly increasing it over a series of months, Google continues to reward you to entice you further.
Are you wondering what else you don’t know about Google?
Google can be a tricksy little machine, with lots of quirks, and while there are no cheat codes, it pays to have someone that speaks that language creating and running your campaigns. Fortunately for us, our ads expert Niki, speaks Google (it’s his 6th language). If you’d like to know if Google ads would be a good fit for you and what kind of budget you might need, get in touch and we’ll provide you with a FREE keyword forecast.
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