Medical training delivered Pay-Per-Click
Success one click at a time
Brand
Clearer Training
Services Used
Free Discovery Call, Free Google Ads Forecasting, Tracking Setup
Deliverables
Google Ads, Google Shopping, Google Performance Max
Six months’ lowest result
Since the Clearer Training shop was launched as an addition to training courses (September 2024) Google Shopping Ads and Google Performance Max joined the previously running Google Ads. They combined their power as a “Holy Google Trio” and results came literally overnight.
The six months’ lowest result for Clearer Training’s paid Google campaigns (December 2024) still achieved 433% ROAS, meaning £4.33 return for each £1 spent on Google campaigns.
A slower month for our client but still double the e-commerce average ROAS* for PPC (which is 205%). Who wouldn’t want that results like that?
Learn more about Google Paid Channels
Sales tripled month on month
The very next month of the combined Google campaign (January 2025) literally blew our minds.
Just imagine receiving £11.39 for each £1 spent on ads. A huge 1,139% ROAS
AND, since the great success of PPC campaign, Google has given more favourable organic SERP positions (#4 to #8) for training courses pages.
A nice bonus, especially when you know that the average ROAS for SEO* is 9.10 (910%)
Source:
*ROAS Statistics 2025 – https://firstpagesage.com/reports/roas-statistics/
Do you want similar results for your business? – contact us nowThe Outcomes
A proper assessment of client needs and budgets is the first and most important step toward successful marketing campaign. Choosing the right strategy out of the ocean of Digital Marketing Strategies is as close to a guarantee for the best use of the budget.
0%
best ROAS in last 6 months (Jan 2025)
0£
return for each £1 spend on Google Ads
0%
minimum ROAS in last 6 months (Dec 2024)
0£
return for each £1 spend on Google Ads in the “slower” month
The Takeaway
Are you unsure whether your current agency is doing the best job? It can be hard to know how to hold a specialist firm accountable and sometimes they may deliberately mislead you by using jargon or reporting on deceptive KPIs like traffic. As we say at Relton Digital:
“Sending traffic is easy, but sending quality traffic that converts is an art.”
We are happy to evaluate your ads set up and budget and let you know whether improvements could be made.
Get a free consultation for your business.
Want to just run something past someone in the know or in need of just an open, friendly and very honest conversation, then try us.
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