Content Strategy Case Study – Seeing is believing!

Don’t settle for good – strive to reach your Target Audience in full

EyeMed UK is the industry leader in Corporate Vision Care. Originally founded as EyecarePlans in 1991, EyeMed UK have been providing legislative DSE (Display Screen Equipment) compliance to private and public sector organisations since the very beginning.

The Managed Eyecare Model put forward by EyeMed UK ensures that employees receive easy access to eyecare, excellent products and services, and extended optical benefits.

Even though paid ads did their job very well (VERY well, giving a 21% Conversion Rate, compared to the all-industries average Conversion Rate of 3.75%), there was still hunger for more qualified leads. And this was the perfect challenge for experienced Digital Marketing Strategists like us.

We advised interviewing and analysing current and potential clients. This Target Audience Analysis then becomes a guidance for the next chapter – the Content Strategy and the Tone of Voice for the new website.

And look at this…

Shiny new website, with a well thought out tone of voice to speak to a carefully selected Target Audience; the vehicle to build trust and authority and to convert visitors to customers.

What’s also important is that all the backlinks, trust and authority built over time with the old website  has now been transferred to the new website and is gaining even more power.

If you think your website doesn’t sell, please get in touch with us. We’d love to walk you through a competitor analysis and free forecasting so that you can take your business to the next level!