Case Study – e-commerce for healthy ROI and Guts

First things first – unsuspending Google account

Not being aware of or not following Google’s strict rules always leads to trouble.

Last year in September, we were approached by Oli – the founder of Gut-Smart, who’s Google Account was suspended due to “compliance violations”. Strict Google Shopping rules around advertising vitamins & supplements had become a serious roadblock on the way to success of his products (100% natural, suitable for vegans, safe to take for as long as you need them).

And here we rode in, all in white 😉

Being one of the trusted Google Partners, and having Niki – our ex-Google Ads employee and all round secret weapon – on board, we managed to unsuspend the Gut-Smart Google account and earn even more trust from our now-retainer customer. Oli entrusted us to set-up and run his Google Ads and Google Shopping campaigns. In the first full month of Google Ads his campaign received a whooping 7.57% Conversion Rate (industry average is 1-2%).

Collaborative Genius

At Relton Digital we firmly believe in collaborative genius and are more than happy to train clients up so that they can take the majority of services in-house. This is what we did with Oli’s email marketing, which is now run by somebody on Oli’s team.

Meanwhile, we still take care of Oli’s Google ads for him to make sure he doesn’t get suspended by silly rules again. That’s one service we’ll always manage from our end – Google is just far too tricky to deal with unless you’ve worked for them in the past (and our Google ads expert has)!

Do you ever feel like Google just isn’t on your side? Or speaks a completely different language to you? We get that a lot. Send us a message and we’ll be your translator and deal with Google gobbledygook so you don’t have to.