Access Skills access the Solution
Brand
Access Skills
Services Used
Keyword forecast, website audit and tracking set-up
Deliverables
Google Ads
Meet the Client:
Access Skills are a trusted provider of health and social care training, offering a wide range of leadership and management qualifications, induction training, and practitioner courses tailored to meet the needs of care professionals and employers across the UK.
We first met Kate from Access Skills at a tradeshow in Birmingham and instantly we knew she was a woman who knew what she wanted and knew what she was talking about. Our favourite type of client!
Kate was frustrated with the agency she was using, and Access Skills weren’t seeing the results they deserved – especially for the budget they were spending. We were sure we could do better and with a smaller budget. But of course, before we dove into anything we had to do our due diligence.
So, what does that involve? Well, at Relton Digital, we keyword forecast before we undertake any new google ads clients. From this we can determine what kind of traffic they can expect and what kind of budget they’d need to achieve success.
And finally, before we got started, we discussed the need for the web performance to be improved as we didn’t want potential customers exiting the website before converting because the pages were loading too slowly.
Get your own FREE Keyword ForecastAnd after all that, what does success look like for Access Skills?
Our Google Ads Guru, Niki, has drastically improved the quality of enquiries coming through the website. Unsuitable leads that are unlikely to result in course enrolments have reduced by 182%. Ultimately this means that Access Skills are wasting far less budget on irrelevant clicks and much less time dealing with enquiries unlikely to go anywhere. Let’s look at the stats as a whole:
0%
Cost per enrolment down YOY
0%
On Page Conversion Rate
0%
Increase in website traffic
0%
Reduction in irrelevent enquiries
The Takeaway
Are you unsure whether your current agency is doing the best job? It can be hard to know how to hold a specialist firm accountable and sometimes they may deliberately mislead you by using jargon or reporting on deceptive KPIs like traffic. As we say at Relton Digital:
“Sending traffic is easy, but sending quality traffic that converts is an art.”
We are happy to evaluate your ads set-up and budget and let you know whether improvements could be made.
Get a free consultation for your business.
Want to just run something past someone in the know or in need of just an open, friendly and very honest conversation, then try us.
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