A to Zinc: Building Organic Traffic the Healthy Way
Daily essentials: Vitamins S, E & O
Brand
AvaCare
Services Used
Keyword research, competitor analysis
Deliverables
Content Strategy, SEO Essentials
Introducing AvaCare
AvaCare is a family-run business, founded by three passionate dads who shared their vision and experience to support healthy life of babies and whole families. As a certified MADE IN BRITAIN vitamin & supplement company they provide amazing vitamins and mineral products to the world.
To celebrate their 10th anniversary, AvaCare is sharing the exclusive discount code: RELTON20 for 20% off!
Since February 2024, when we first audited the avacare website and started the quest for success a lot has changed (for good of course). Working on Meta Data and SEO-optimising current pages gave us instant results: We doubled the number of Google ranked Keywords on SERP (Search Engine Results Page) positions #1 to #50. And these were keywords strictly focused on the range of products AvaCare offer.
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The initial increase in SERP rankings improvement and fixing technical SEO elements was only the beginning. This was followed by determination and consistency following the ongoing content strategy.
Lists of topics, questions and keywords for SEO-optimised blog posts were the next logical steps for building up organic traffic and brand awareness. Following that strategy allowed us to achieve 211% increase in the number of ranked keywords year on year (Feb24 vs Feb25)
Due to budget restrictions, the plan was not to spend a penny on paid ads, neither Google Ads nor Meta Ads. And we delivered a huge boost in sales even with these constraints.
Learn more about Content StrategyConsistency pays off
Generally, the Organic Search and Direct Traffic account for most of the traffic and both are harder to directly influence and must be consistently worked on over time to bring satisfying results.
- Organic Search results depend on how well SEO – Optimised the website is. AvaCare have 34% of total traffic coming from organic search and this is a 33% jump year on year (Feb24 to Feb25). What is even better, we achieved 11.21% conversion rate. Pretty awesome knowing that a typical good eCommerce conversion rate is between 2% and 4% – (https://optinmonster.com/reasons-your-ecommerce-site-has-a-low-conversion-rate/#:~:text=United%20Kingdom%3A%20The%20UK%20often,diverse%20markets%20and%20consumer%20behaviors.)
- Direct traffic is a result of brand awareness, and at this stage, we are happy with 32.7% How did we improve the brand recognition? By being consistent in regular social media posting and newsletter. Worth mentioning that we did not employ paid ads to build brand recognition.
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Increase in number of ranked keywords (Feb24 vs. Feb25)
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Increase in Organic Traffic
0%
Conversion Rate from Organic Traffic
0%
Direct traffic - a testiment to the brand stength
The way forward
By keeping up the pace and patience we’re still continuing to drive the organic growth. However, knowing that Google and Meta algorithms favour paid accounts – and now having more budget through our success to date – we will soon be introducing Meta Ads and Google Shopping Ads to increase visibility and earn better positions for AvaCare’s amazing products.
Since paid ads proved to bring instant success to other clients of ours, we are more than certain they will work magic for AvaCare too.
Do you feel stuck in your quest for success?
Reach out to marketing strategists today:
As a copywriter, I work with Relton and his team on SEO keyword strategy. I’ve also completed the SEO content training. The training has been invaluable to me and my business. It’s simple to follow and most importantly, it gets real, meaningful results for my clients. More hits, more conversions, more clients. RA are my go-to’s for all things SEO. If you want to get found and noticed online, speak to Relton. You won’t regret it.
Rachel Nottingham
2024
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