Smooth Results: How Clearer Clinics Removed Its Competition
Brand
Clearer Clinics
Services Used
Competitor Analysis, Keyword Forecasting
Deliverables
Content Strategy, Google Ads
For 3 years now, the team at Clearer Clinics have relied on Relton Digital to fill their bookings with clients looking for a range of services like mole removal, hormone testing, and platelet rich plasma treatments. Their success over these years has led to multiple other branches of the business emerging, all of which have also been entrusted to us.
Content Strategy: The pre-treatment preparation
In the simplest terms, Google Ads work best when the ad copy has the same content as the page it’s directing traffic to. So, in order to create very specific ads, we needed to create the corresponding pages. On top of this, Clearer Clinics were also looking to incorporate another
part of the business that dealt only in ear wax removal and other hearing-related services, into one website.
This means research, we needed to know what customers were searching for and what words they were using. We also needed to know how much our client would have to spend to bid on those keywords in the ad action – and how fierce the competition was.
Once we were armed with all of this data, we were able to create Clearer Clinics’ dream site map – full of perfect landing pages to send Google Ads traffic to. We worked closely with a copywriter to ensure that the pages performed well for SEO, with a strong keyword focus, as well as encouraging the user to convert throughout.
But… Our work doesn’t stop there. The medical and healthcare industries are notorious for being heavily monitored (cough* restricted *cough) by Google. Thankfully, our in-house Google Ads expert used to work for Google and knows exactly how to navigate such difficulties. As well as continually optimising ads and adjusting campaigns, Niki also monitors and appeals issues that crop up because of this. This means that while competitors in this industry regularly have ads disapproved, banned or accounts suspended (yes, really!), Niki is able to keep our clients in tip-top standing with Google – or quickly fix any issues that do arise.
Are you struggling to make Google ads work for you? Maybe you’re wondering why you’re not seeing results like the above? Has your Google Ads account been suspended because you work in one of the trickier industries? Let us help you.
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