Lead Gen, Fire-proofed
Brand
Zone 10
Services Used
Keyword Forecast
Deliverables
Google Ads
Zone 10 are leading fire safety and security specialists, focussing on active fire safety (fire alarms, extinguishers, fire doors etc), CCTV and security, and emergency lighting. The whole package, Zone 10 will survey, design and install, and even commission bespoke solutions for their customers. This beginning to end service with a smile is just one of the reasons we (and their customers) love them.
We met the guys at Zone 10, around a year and a half ago, and they knew they needed to try something new to generate more leads and give their business the boost it needed. That’s where we came in.
When you’ve had a burning passion for Google Ads for as long as we have, you get a feel for what budget is needed for a lit campaign. However, we make decisions based on data, not feelings – so we always find the numbers to back ourselves up. That’s what our Keyword Forecast is for. We determine what budget you’ll need in order to generate a smoking hot ROAS. Some words are more competitive than others, and some industries require such enormous budgets to compete – it’s better to know not to waste your money.
The Numbers
That wasn’t the case for Zone 10, however, we had the data, they had the budget, it was time to Stop. Drop. And Roll-out this new venture. It’s pretty safe to say, the numbers just don’t lie. In fact, Zone 10 like us so much, they recommended us to industry friends of theirs, who are now clients of ours too!
0%
Reduction in Cost per Conversion
0x
More conversions
0%
On page conversion rate
Turning Up The Heat
But we’re not a set it and forget it kind of agency. Over our time working with Zone 10, we began to see that they really wanted to get maintenance contracts for fire safety systems – rather than just installing them. This wasn’t yet reflected on the website, though.
As usual, we dove into the research first, looking at search volumes for various combinations of words to find the exact keyphrase to use for the page. When we’d found it, we then passed our unique content writing process and keyphrase findings to an ex-journalist who was able to craft a compelling and SEO friendly converting page for the website.
Although as a term, “fire safety maintenance”, receives fewer searches than, let’s say, “fire alarm”, when the user lands on that page, they see exactly what they were looking for and that sparks a conversation.
Do you feel like you’re getting burnt by your Google Ads (or Google Ads agency!)? Contact us for your free keyword forecast and account set up review!
Get a free consultation for your business.
Want to just run something past someone in the know or in need of just an open, friendly and very honest conversation, then try us.
Sign up to receive our email newsletter
We won’t write often, perhaps a lovely warming Merry Christmas message or from time to time, when we think we have something important to say, we’ll message with some of the latest industry updates.
