Fired Up for Success

Fired Up for Success
Brand

KFive Evacuation

Services Used

Keyword forecast, website audit and tracking set-up

Deliverables

Content Strategy, Google Ads

KFive Evacuation is a family-run business with safety at the heart of what they do. They specialise in a full-service solution for emergency evacuation chairs and equipment to suit any business premises. This includes in-depth training courses in how to use evacuation equipment and how to train others in its use too – so in an emergency, you are never caught short or put someone at further risk of injury.

Relton Digital was recommended to KFive by another one of our clients who specialise in fire safety, which compliments the KFive offering completely. They were so impressed by what we do, they passed our details over to Greg – Operations Director of KFive Evacuation.

We knew that Google Ads would be a great fit for KFive, helping them generate leads for their training courses as well as their Evacuation Equipment shop, but first, their website needed to be made suitable. This is where a content strategy would be vital.

KFive are offering a FREE Evacuation Assessment, if you are in charge of your business premesis, it is up to you to ensure you have the necessary precautions in place.

Get your FREE Evacuation Assessment

The Content Strategy

KFive needed landing pages – or converting pages – carefully named to suit the Google Ads we would be running. This means that when the ads are created around certain keyphrases, the pages receiving that traffic also reflect these exact phrases – boosting Google’s trust in the ads and therefore their performance. Our team at Relton Digital dove straight into the research to discover the best terms to name their services and therefore their pages, based on brand story, keyword search volumes, and what we could already see working for their competitors. This then generated the sitemap to rule all sitemaps with each chosen keyphrase as a page title.

Next, we enlisted the help of an ex-journalist turned content writer (who has completed our SEO content training). With our direction, he drafted compelling page copy in an authoritative but friendly tone of voice in a way that satisfies the Google Bot and boosts SEO.

An exit

Enter: Niki, our Google Ads Expert

Now that Niki had high-quality converting pages to send traffic to, he was able to work his magic with the knowledge that the foundations were in place. Early on in the ads campaign Google rewarded us with £800 ad credit, which Niki was able to secure for KFive, allowing them to advertise with Google for free. This account is still new in the eyes of Google, but here’s what the numbers have to say already:

Up to 0%

Conversion Rate

0%

of the time ads were shown they were in the top 3 positions

£0

in free advertising awarded by Google

So, what’s next? Although the KFive account is already performing well, we expect the success to keep growing. With the additional coming months’ experience and an increase in budget we can expect the results to continue to improve.

Are you struggling to make Google Ads work for you? If your ads aren’t converting, your website might be part of the problem. Let’s find out why. Get in touch for a free, no-obligation chat—we’ll help you uncover what’s holding your ads back and how to turn things around.

FREE Google Ads Review
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